Subway is a private company and does not publicly disclose its sales figures. The number of locations has dropped for the fifth year in a row to 20,746, according to Subway’s website. In 2021, sales plummeted to $9.4 billion, according to analysis by Technomic.
The company’s total US sales were $12.3 billion in 2013, its best year in 15 years. Sales at Subway locations in the United States have been declining in recent years, according to research firm Technomic. The revamped menu is part of its “Eat Fresh Refresh” ad campaign, which will be adapted to promote the new “Subway Series” menu. For example, Subway began to cut turkey and ham finer and brought back items from the past such as rotisserie chicken and roast beef. Last year, Subway released an updated menu that included 20 new and revamped ingredients for some of its breads and meats. “Complementary flavors and an expertly crafted balance of protein, cheese, sauces and fresh vegetables are designed to maximize flavor and cravings,” the chain said in a press release, adding that the changes allow customers to “explore new options.” beyond his beloved build-your-own-sandwich option. Customers can of course continue to choose custom options if they prefer.
This, the company added in a release, marked the ' most significant menu update' in 57 years and a 'Whole New Way to Subway.' Subway is bringing a new menu and ordering system to market alongside it. And the sandwiches can be made on bread, wrapped in a tortilla, or on a bed of lettuce. On Tuesday, Subway unveiled what it’s calling the Subway Series, or 12 new signature sandwiches that can be ordered by name or number. Subway says people can order the sandwiches by their new names or by their assigned numbers.
0 kommentar(er)
